You’ve probably heard it a thousand times. Your website needs to be optimized for search engines! SEO (Search Engine Optimization), is an integral part of your digital marketing efforts. It is responsible for increasing the visibility of your website on search engines to ultimately increase user traffic. In this article, we will be focusing on the benefits and essential functions of SEO.

 

Since Search Engine presence is key to your website’s exposure and effectiveness, all of done.’s subscription plans include customized Search Engine Optimization. Order today!

 

What is SEO and What Does It Do?

Search Engine Optimization is a technique used by digital marketers to increase user traffic on the website. SEO is intended to drive users to your website using search engines such as Google. The effectiveness of your SEO efforts is determined by several factors considered by algorythms that determine the ranking of your website when searching for different terms.

 

Benefits

Better User Experience

There are tons of ways that you can improve your website and its user experience, such as making your website easy to navigate, and to include relevant content in the form of text, images, and videos. This is exactly what search engines are looking for, and it leads to more clicks, higher engagement, and better conversion rates.

 

Can be a Primary Source of Leads

As you can see in the graph below, the report by State of Inbound 2017 shows that inbound strategies are the primary source of leads in both the B2B and B2C industries. Inbound strategies include SEO, social media, content marketing, and referrals.

Primary Lead Source by Company

 

Competitive Advantage and increased Conversion Rate

If your website is attracting more visitors, your target market will become more aware of you assuming your position at or near the top is maintained. Knowledge about your products and services will increase and will in turn increase the likelihood that customers will close a deal/purchase with you. When SEO is done right, your website and Google Maps listing will appear closer to the top when searching using relevant keywords. That’s how you can regain competitiveness against major corporations and chains that are likely to dominate search engine listings.

 

Increases Brand Awareness

The purpose of SEO is to increase the visibility of your website on search engines such as Google. Higher ranking on search engines means that there’s a higher chance that your website will be clicked on, thereby increasing traffic to your website.

 

Components of SEO

On-Page Optimization

Each of your website’s web pages should be customized and optimized using relevant keywords in what we call “metadata”. The metadata consists of three segments, each of which determines what your listing looks like when searching for relevant terms on Google or other search engine platforms.

The three segments are: (1) the title, which is displayed as the headline of your search engine listing, (2) the URL, such as www.donedot.com/this-is-an-article/, and; (3) the description.

 

Off-page Optimization

The primary off-page optimization technique is the use of backlinks, which are links to your website from other websites. More links to your website from other websites is an indication for the search engine that your business is credible. 

Examples of ways you can get links from other websites is to write articles for blogs and other websites, get influencers to add links from their social media pages and websites, share infographics and require links back to your website as a source, to mention a few.

 

Keywords

When users search for products and services using a search engine, the words they use in their search are what we call keywords. You should use keywords that you believe potential customers might use to look for the products and/or services you offer, in your metadata.

How will you know what keywords to choose? You can use Keyword Planner from Google and search for keywords that have high search rates. Remember to use both short and long-tailed keywords and local keywords so that you’re page gets maximum visibility. You can use keywords to optimize your titles, URL links, and content.

 

Content

Relevant content is crucial. It is the most vital part of your SEO campaign. Your website will only appear in search queries where your website actually does provide relevant content.

Content comes in a variety of forms, the best of which include:

  • Blogs
  • Whitepapers
  • Videos
  • Web page content
  • Infographics
  • Case studies
  • Social Media backlink

 

We believe that search engine exposure is the most important reason of having a website. Without search engine presence, you’re unlikely to get much traffic at all, even if you advertise your website on social media and in-store. That’s why Search Engine Optimization is included in all our subscription plans. Order today!

There are tons of ways that you can improve your website and its user experience, such as making your website easy to navigate, and to include relevant content in the form of text, images, and videos.

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When users search for products and services using a search engine, the words they use in their search are what we call keywords. You should use keywords that you believe potential customers might use to look for the products and/or services you offer, in your metadata.

 

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