If you’ve been in business for a while without a website, congratulations to you. That’s difficult, and in some industries, unusual! But while your business might be humming along without the most important marketing tool out there, you should still consider the money and customers you could be missing out on by not having your own website.
Here are the most common reasons we hear from business owners for why they haven’t gotten a website, and why we think you still could benefit from having one anyway.
“I don’t have room in the budget for a website”
Could it be that you can’t afford not to have a website?
Websites are a powerful tool for your business. There’s a reason why you can’t find a company on the Fortune 500 list that doesn’t have one! They pay thousands of dollars for continuous development of their web presence for a reason. Fortunately, you don’t have to pay that much.
We want to help small businesses have access to some of the same tools that big companies do, which is why we build custom websites at an affordable price. And while there’s no guarantee that your website will show up first on Google or make you a Fortune 500 corporation, they are proven to be an effective tool for growing your business. Maybe a good website is just what you’re missing.
“I have enough customers as it is” – Why that’s not a good reason
You should still consider the money and customers you’re missing out on
You might be satisfied with where your business is, or even at capacity! And that’s great. But you could expand your business and have the data to hire more people if you have a tool that’s going to work to help you grow.
A website makes you look more professional
If you’re not at capacity with the number of customers you can handle, then there’s not much of a reason to not try out a website. Having a website adds a great deal of legitimacy and professionalism to your brand, and that can serve to attract people to your business.
Things can change
Business owners often tell us they have plenty of customers to sustain their business. And while we can’t argue with that on its own, we can tell you that the flow of business can change on a dime without warning.
SEO takes time
The effects of a website – especially its search engine optimization – can take months to materialize. So if you wait until you are desperate to get a website to actually get started, you could be late to the game.
A website is more than just acquiring customers
Maybe you’re a hair salon with a large book of business, and you’re satisfied with that. But you might also be using outdated software (or worse yet, an old-school pen and paper!) to book your appointments. Having a modern website, like one from doneWebs, can allow customers to do business with you from their computer or phone and schedule appointments with you easily.
So if you think you’re busy, you might find yourself with fewer headaches if you have a website that goes to work for you.
“I can get a website for cheaper than doneWebs” – Think again
How much is your time worth to you?
Even for tech-savvy folks, fiddling with DIY website builders is time-consuming. You might be surprised at how seamless and quick the process is with doneWebs!
We get photos for your business off of your Facebook page, we write the text and headlines on your site, build the site in a few days and send it back to you for approval! The only thing you have to do is make a payment, do a 15-minute phone call with a representative about your website, and then review the draft when it’s done. And you get your website back in three days.
DIY websites are not the same as fully-built, custom websites
There are companies out there that allow you to get your hands dirty and try to build a website on your own. But those are often quite templatized, cookie-cutter, rigid, and, in some cases, hard to use.
There’s a reason those DIY website builders are so much cheaper than hiring a web developer, and it’s not just because of the labor. It’s also because the website you get might not be optimized for SEO (so important!), it could be missing important features that would benefit your business, and you have to pick from pre-determined templates that some of your customers can spot from a mile away.
If you actually compare apples-to-apples, our prices are much lower than most any web developer out there, and we include copywriting, hosting, domain, and more.
Are you an expert in design and copywriting?
Even if you have lots of spare time to use a DIY website builder, you are great at using those tools and you really are satisfied with the features and designs that the tool provides you with, are you sure you want your business’s online presence to be at the whim of someone who isn’t a professional at building websites?
A website shouldn’t just merely exist – it should function! And part of that means having effective, eye-catching design, text that’s optimized for search engines, and writing that’s digestible and sells your products or services to people. Not everyone is as good at those things as someone who does them for a living.
Did we convince you yet? Your business needs a website, so get started on one today with doneWebs. Visit donewebs.com.